About Us|Video Production Services|What kind of video do you need?|Why Choose Us?


What kind of video do you need?

We will need your assistance with a detailed outline of what you require, and these questions will help you create that information:

• Who are the target audience & what is their mindset?
• How much information about you or your company do these people already know?
• What do you want them to know?

Working Pictures Artists produces video programs that may be seen by one key individual to hundreds of thousands of people. For your video to be On Target we must know exactly who we're trying to reach: Clients, consumers or employees? Management or rank and file? What is the age demographic? Once the audience for your project is identified, we can choose the style, pacing and music that motivates that group.

It is necessary to find the right balance when defining your target market in a way that causes your audience to recognize that you are talking specifically to them. This often requires companies to narrow down their target market. Once we know your audience we can work with you to figure out how to communicate with them in the most effective manner.

The most important aspect of your video production is 'know your audience'. Once that's determined, the video will fulfill its intended objectives without straying from the path.

Some additional questions that can be helpful are:

• What are the objectives of the video program?
• Where is the film to be shot?
• Do you require actors or will staff be performing?
• Do you require any animation or titles?
• When is your deadline for delivery of the video?
• How will the video program be used or shown?
• Are DVD or tape duplications required?
• Do you require script writing or will you do it?

A note about script writing:
Working Pictures Artists has many years experience of writing for corporate and entertainment programs.

We begin pre-production of your video by asking key questions (see above). We then develop a story outline and from there we can start writing your script and storyboarding the project.

A video script is very different from other marketing tools such as brochures or web pages. The script has to get your message across in the most captivating way and in a manner that anyone can understand and often in many languages.

Brainstorming meetings to hash out good ideas is an integral part of this process. It is also an opportunity for you to describe exactly what is required from the video and from Working Pictures Artists.

This process is the key to having an effective and entertaining end product that accomplishes your marketing goals.